With the advancement in technology and rapidly moving world people are getting smarter and so is the case with search engines in the internet field. Now, search engines have started considering various factors both on page and off page to rank any website while searching. Well, if cannot tackle with offline page properly then optimizing on page completely rely in your hands. Below mentioned is the list of various on page optimization factors for search engines. Like say for example Google.

Page Title: In order to maximize the traffic on your site you need to present your work in smarter way than search engine bots that draw conclusion after researching your site. To optimize the web pages you need to create solely different page titles for each page and accordingly describing the content related to it. It would be good to mention your keyword in the beginning of the title tag but do not exceed more than 60 characters in the title.

URL: Do mention the keyword in the URL of your website too. If your keyword is more than one word then separate it using a hyphen to make the search engine bots understand. Using unnecessary hyphens in the URL may be considered as ‘spamming’.

If the domain name includes keyword that will work out well for you.

In order to do on page optimization nicely, keywords in heading tags have more weight than keywords appearing in the page content.

Description must be unique and apt in accordance to content only and the inclusion of keywords in meta description tag would help search engine to optimize your webpage too. Don’t exceed more than 200 characters in the meta description tag and restricting to maximum 10 in meta keywords tag which helps search engine to know the theme of your page.

As the search engine bots cannot read the text in mage so describe it using ALT attribute of IMG tags.

By providing the primary keyword in link anchor text explains search engine bots about the page and the pages to which the links point.

Content is the most significant part of the web page which gets crawled by search engine bots as per specific time interval depending upon the frequency of your updates. Inclusion of keywords in content helps a lot for on page optimization of the web page.

make the utmost use of the function of fonts wherever necessary and try to keep a flat directory structure in your website to keep all pages as close to the root domain as possible.

Keyword density, keyword proximity and keyword prominence plays a contributory role for the on page optimization of your website via search engine bots.

Do focus well upon on the validation of all links and the stability of links over time, which provides history of all links to search engine bots.

Search engines bots respects old websites and the sitemap for navigation. Like say if the updating work is carried on old websites then it will get faster recognition and earns good value in terms of optimization. And, a sitemap helps search engines to easily discover the pages of your website.