Many questions come to mind when thought about SEO. Here are few FAQ’s which will help you to understand the basics of SEO.

1. What is Search Engine Optimization(SEO)?
1. Search Engine Optimization (SEO) is the art of creating a search engine-friendly website.

2. What kind of impact will it have in my rankings?
1. If it is properly done and proficiently preserved then your site should eventually reach top of rankings of your keywords.

3. How long will it take to see the results?
1. If the site is already well recognized, results should be predictable within 30-60 days. If it is a new site, results should start to appear within 120 days.

4. How do search engines decide on their rankings?
1. Search engines identify appropriate content for their search results by sending out ‘spiders’ or ‘robots’ which ‘crawl’ (analyze) your site and ‘index’ (record) its details. Complex algorithms are then employed to decide if the site is useful and should be included in the search engine’s search results or not.

5. How do I get a high ranking?
1. There are four main steps to get high ranking:

1. Use right keywords on website.
2. Get lots of relevant sites to link to your site.
3. Use the right keywords in those links.
4. Have lots of content on your site & keep updating it regularly.

6. How long will it take to get a high search engine ranking?
1. Its impossible to say how long it takes to generate links but can be sure that it will take sometime no matter which method is used.

7. What happens during the optimization process?
1. There are lot of useful items which take place during this process like file naming conventions, site copy and page title reviews. It is during this time that slight changes will be made to the site.

8. Why does it take so long to complete the process?
1. Suitable optimization takes place on page-by-page basis.Depending on how massive the site is the length of time needed to absolute the task is decided.
   
9. What is link popularity?
1. The total number of web sites that link to one site is known as Link Popularity.

10. Are some links better than others?
1. Yes. The ideal links are those which come from relevant site, important sites, include keyword as part of visible link text, include varying link text and come from a page that links to few other sites.

11. What SEO companies should I be wary of?
1. Be wary of SEO companies that guarantee results in a given timeframe or #1 ranking in any search engine or claim to have influential association with any of major search engines.