Social Media Optimization (SMO) is a set of methods and techniques for generating publicity through social media, online communities and websites in an optimized manner. The methods of SMO include adding social news buttons, blogging and RSS feeds. It is related to search engine marketing but differs in many ways. The focus is on getting traffic from sources rather than search engines. Improved search ranking is also a benefit of successful SMO.
Concept of SMO:
Implement changes to optimize a site that is more easily linked and highly visible in social media searches on custom search engines (Example: TechNet), and more frequently included in relevant posts on blogs.
The purpose of SMO is not just limited to brand building and marketing but also to increase businesses by the participation of social media. SMO started with 5 rules being updated with the arising needs and the rules are given below:
- Ability to increase linking: Add blogs, create white papers, thought pieces, aggregate content and linkbait.
- Easier tagging and book marking: Add content features like “add to” buttons, tag pages or bookmark sites.
- Inbound links are rewarded: Listing blogs which link back to you via permalinks, etc.
- Help your content move: Submitting portable content to relevant sites help in content travelling.
- Encouraging mashup: Letting others use your content or tools.
- Become a user resource: Adding value to users, including outbound links that help in their goals.
- Helpful and valuable users should be rewarded: Recognise the contributors and readers.
- Join the discussions: Spread your message faster by participating in the conversation with the community.
- Understand how to target your audience: Understand the audience you appeal and you wish to appeal.
- Content creation: Know the type of content which works for you and create it.
- Be real and transparent.
- Be humble without forgetting people who have helped: Remember the ones who helped you all along and respect them.
- Try new things and stay afresh by adding new tools, products and challenges.
- Create a SMO strategy: Be aware of your goals and objectives.
- Select your SMO tactics sensibly.
- Make SMO part of your best practices.
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